Multi-purpose production shoots

I just completed a series of videos that reused footage from a shoot several months ago.

I love this.

I just love when clients get multiple uses out of their media. Last fall, we spent a couple of days in production for a piece that would play during an annual meeting. We knew when we were shooting that we would have extra footage that would lend itself to either a longer story or a couple of shorter, more in-depth pieces. In January, the client contacted us and asked for the latter. So without needing more production days, we re-scripted and edited together several smaller stories. Everyone was happy.

I’m always encouraging clients to think about how we can get more life out of the media they have. Sometimes it can be like this situation, where we create completely new stand-alone stories, but other times; it can be to simply cut down the piece into several relevant social media clips.

I think what I like most is amortizing the cost of that production day over several finished programs. It’s not just for recent programs either. I wonder if there is media currently sitting in your archive that could be re-edited and given new purpose?